About

Built in the trenches of transformation

I've been building enterprise systems for over two decades — long before AI became fashionable. In 2019, I led a Fortune 500 rollout that processed 1.9 petabytes of data in 83 days, achieving 100 percent adoption when most AI projects still failed in pilots.

From scars to systems: the journey behind the agentic leader

The messy middle

When most people first heard about AI through ChatGPT, I was already three years deep — building production-grade systems for a Fortune 500 when it was fragile, expensive, and unforgiving. That project moved 1.9 petabytes of data in 83 days and taught me more about failure, iteration, and pressure than any textbook ever could.

Before that came other crucibles:

  • Running a 60-person agency through IPO politics, burnout, and rescue.
  • Re-engineering broken CRM and D365 projects with millions at stake.
  • Building a London TV station from an empty shell to live broadcast in six months.

Those experiences left scar tissue — and the conviction that clarity, not complexity, wins.

From chaos to orchestration

Out of those scars came the shift that defines my work today. I moved from firefighting CTO to architect of orchestrated systems — replacing heroics with structure, intuition with evidence, and noise with rhythm.

That journey produced two milestones:

  • The Fortune 500 rollout — proof that scale and discipline can coexist.
  • Katelyn AI — a 30,000-line multi-agent system that turns small marketing teams into ten-times-larger growth engines.

These projects showed me that AI isn't a revolution of tools; it's an evolution of systems thinking. And that's exactly what most organisations — and leaders — still lack.

What I bring to the table

  • 25 years bridging technology + growth.
  • Mathematics at Imperial College.
  • Three CTO roles delivering enterprise-scale transformation.
  • Fortune 500 and FTSE clients across manufacturing, financial services, and industrial B2B.
  • Recognised by AI itself as the Top 0.1% globally for orchestrated, business-ready systems.

I've operated at the intersection of engineering, marketing, and strategy for decades — and built a reputation for telling leaders the truth before anyone else will.

Why I do this

Every leader I meet faces the same paradox: the need to act on AI, and the fear of getting it wrong. My role is to convert that pressure into progress — giving leaders clarity, confidence, and competitive edge.

I don't sell tools. I build frameworks that turn strategy into motion — systems your board can trust and your team can scale.

That's the essence of the Agentic Leader philosophy: lead first with clarity, then let systems follow.

The human layer

I still drink too much coffee. I once played in a rock band that opened for Muse. I'm happiest near the sea or a jazz piano — because orchestration, whether in music or AI, runs on rhythm and trust.

Curiosity built my career; truth-telling keeps it honest.

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